On November 28, 2025, SP2S successfully held the new product launch event for SEN X at Aroem Resto Gambir, Jakarta. The event, centered on experience, invited local channel partners and users to get hands-on with the SEN X pod kit, learning about its all-new structure and flavor performance.
During the opening session, Ko Jason, head of the SP2S Indonesia team, introduced the localization direction and subsequent market plans for SEN X. He stated that SEN X will continue to iterate based on the preferences of Indonesian users, and the company will also provide necessary market support for channel partners, including essential materials, training, and on-the-ground assistance.
Following that, Ms. J9, Marketing Manager from SP2S HQ, and Mr. Ansen, Product Manager, further explained the design rationale of SEN X from the perspectives of global market trends and R&D. They shared the advantages of the open structure for daily use and the work of the flavor lab in terms of flavor tuning, giving the attending partners a clearer understanding of the product's competitiveness.
In the product experience area, over a hundred partners and attending guests eagerly got hands-on with SEN X, and we heard the most authentic feedback:
"The feel is fantastic, and it's so lightweight!" exclaimed a senior channel partner after trying it.
"The flavor is really full and rich, and there are no leakage issues at all. This solves the biggest after-sales problem for our stores!" shared another retailer excitedly.

The live band performance, interactive games, and surprise lucky draw sessions further pushed the atmosphere to a climax again and again. When several lucky winners won grand prizes under the spotlight, joyful smiles were on everyone's faces.
With the successful conclusion of the launch event, a new chapter of cooperation between SP2S and its partners has officially begun. SEN X is now fully available in the Indonesian market. We sincerely invite you to become our channel partner, contact us immediately, and share in the market dividends brought by SEN X.
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